Periscope: It’s new and it’s hot. If you’re not in it, you’re missing out on international recognition.
So what is Periscope?
This is a live video streaming app available for IOS and Android developed by Kayvon Beykpour and Joe Bernstein. This application has been bought by Twitter for 100 million dollars in March 2015.
Periscope basically allows you to go “live” on your mobile anytime, anywhere, and watch live streams from people all over the world. There are approximately 14 million users on periscope with almost 100 thousand joining every day.
Periscope users can choose whether or not they want their video to be public (anywhere in the world) or just visible to certain users, like their friends or family.
Periscope allows viewers to send “hearts” to the broadcaster by touching the mobile screen if they like the video.
After 24 hours, the stream is removed from the app.
Since May, you can only sign in with Twitter, but with the new update you can now sign in with your phone number or with Facebook, proof that Periscope has gone all-in on greater accessibility and ease of use.
I) Getting started with Periscope
First of all, you need to download the app. You can sign in with Twitter, your phone, or Facebook, but I recommend signing in with Twitter, since Twitter owns Periscope, they are linked directly. You will then be asked if you want to receive Periscope notifications on your phone., this allows you to know at any time when someone is doing a live broadcast.
When you click on the globe, a world map will appear on your screen with small red dots – these are all the places in the world where people are broadcasting live. If you’re not particularly interested in finding live streams at a particular location with the map, you have a simple list of the live videos without the map, just click “list” at the top, next to “map”. The globe gives you two different views of the different events around the world.
When you have access to the video, you have the possibility to share it: share it on Twitter, with all your followers or specific friends. You can also copy the link and share it now on Facebook with IOS.
To start your own transmission, the actions that arise are the following:
– enable camera
– enable microphone
– enable location
You also have the option to make your broadcast private, choosing only the people and followers you want to see your live broadcast.
Give your video a catchy title, you can mark it up by including emoji. Titles can be anything you decide. “First time with Periscope” could be the title of your first video. Don’t forget to include hashtags important to you.
For your first video, my advice is to just do a quick introduction, tell who you are, keep it clear and simple. Each stream is available for 24 hours.
If you want to find someone in particular you can do it in the search bar.
I) What can Periscope bring to your business?
In fact, you can use live streaming to market your business. Periscope is an innovative and powerful social tool to publicize your business and make it grow.
For example you can do:
Live product demos: If you are launching a new product, or if you have a new idea, just share it. Share the features of your new product with your audience on Periscope. Can Do an interactive product demo by answering viewers’ questions. Periscope is also a great way to share relevant industry and market news. It’s also an effective way to get noticed, ask relevant and intelligent questions, and connect with influencers in your industry.
Periscope is also the opportunity for you to build your mailing list and attract more customers to your business, talking about what you do, the book you have written, promoting your products and services can give people the willingness to give their email addresses. email in the comments to register.
III) PLatest updates from eriscope.
Introduction to landscape mode
Periscope has just been updated with some new features: the latest version of IOS and Android, the ability to film yourself on landscape mode that that is to say with the smartphone in a horizontal position, which allows a better visualization of the screen. This new update was a response to a community request. People can now hold their phones up or down. Viewers love the fact that Landscape mode provides more viewing space and looks much better when uploaded to YouTube. They can continue to hold their device upright or match the orientation of the broadcaster to keep the video full screen. Now you never have to tilt your head to view videos to the side again.
Periscope opens up a bit on Facebook
Only for IOS, but soon for Android too, Periscope has developed the ability to share the broadcast link on Facebook.
You can now share the link to a live stream or replay it on Facebook on iOS. To see this option, you’ll need to sign in to Facebook from the iOS Settings app on your smartphone. Once you’re signed in, open Periscope, watch a live stream or replay to share, and Facebook will be one of the options.
In a nutshell, you absolutely must download the Periscope app. This app is so powerful both culturally (it allows you to discover different events around the world) and professionally. The world is getting easier to make yourself, your company, your products and services known, and you can do it using live streaming by talking to potential future customers.
There are a few key profiles to follow on Periscope, you can get regular updates from them as they happen: Kerry Shearer, Periscope Official, Kim Garst.