Lately, everyone talks about change. The way the web design field has undergone a cumulative change. Designers around the world have embraced what has become so common in fashion. The growing taste for “trends”. An unspoken reality, a fact that no one admits, is that a trend is nothing more than taking away what someone else has done before you, modifying it, fixing it, and labeling it as yours for that calendar year. Of course, it is forgotten shortly after, the world moves towards a new set of ideas “in”. But doesn’t that challenge the very purpose of the design?
Defy the laws of creativity. Following trends does not make a creative individual. It just turns an individual into an escapist. Someone who does not have the ability to conceptualize, design, experiment, create and then try to perfect their creation. Trends are what the world follows today in a frantic attempt to keep up with the rest of the herd. But isn’t following trends the antithesis of creation?
A quote from the 2007 movie “The Bucket List” comes to mind when a mechanic in the garage where Morgan Freeman’s character in the movie “Carter Chambers” worked asks “Who invented the radio?” Carter Chambers says “Ah. That’s difficult.” The visibly excited mechanic says, “What do you know? I finally caught you. – No?” to which Carter replies, “I don’t know if you want who they think invented radio, or the person who actually invented radio.” The stunned mechanic holding the question book says “Well, here it says …” when Carter interrupts him by saying “Marconi, right?” By now, the mechanic is completely confused and asks “Yes, isn’t he?” To which Chambers responds: “He’s the one generally believed to have invented the radio. In fact, he got a Nobel Prize for it in 1909. The truth is, a guy named Nikola Tesla patented the basic idea of radio in 1896. The The same idea that Marconi used for his patent several years later. Tesla fought Marconi until the day of his death in 1943. The same year, the Supreme Court ruled that Marconi’s patent was invalid by recognizing Tesla as the inventor of the radio “.
The clean design is great. It is simple, elegant and neat. Yes. But where is the consideration for individualism? A particular design company presenting designs with similar themes can be justified to some extent. But when all the other designers get “inspired” by that work, they have a problem. The point is that young people are easily swayed. But in many cases, they lack the maturity to create something from that “inspiration.” They take the easy route and earn quick money. That’s fine as far as your individual needs are concerned, but what about the impact 10,000 people doing the same will have on the industry? They rate themselves low enough to pack up some projects and then move on in life after a while. But the impact remains. The end user or business owner is left without the knowledge they would get from an experienced consultant in the same vein, a website riddled with errors in most cases, and a company under-branded regarding their online presence . They end up expecting lower prices from anyone they work with and therefore unknowingly suffer in the long run.
Simple fact. Nobody can go to a hospital and negotiate with the doctor the price of what they need to overcome their ailment. It doesn’t work that way. Anyone with a health problem will need a proper consultation, check-ups to determine their specific problem, and then a consultative solution to follow. You’ll see? Same principle. Just a different vertical industry.
Today, even having an attractive website will not work for businesses. With the advent of new age techniques, having a properly executed online presence is imperative for businesses. The design must be supported by SEO, SEM, coding, market research, and much more. News, which until a few years ago was restricted to television and newspapers, is making a dramatic change on the World Wide Web. In a few years, the newspapers will disappear completely. Internet is the future.
Therefore, the future clearly will not belong to those who make a living by leaning on the shoulders and work of creators. The future will be theirs, who will persevere, invent, set the standards, and lay the groundwork for the world to follow. The future will belong to those who are pioneers in the act of cleansing.