Instagram continues to host millions of photos each day and if you are a business owner looking to promote your products, you should add this photo sharing platform to your social media channels. With 300 million monthly active users and over 75 million daily users, there is no doubt that Instagram is an effective marketing tool to attract potential customers.

Keep in mind, however, that using Instagram for marketing should be about more than just taking photos, applying filters, and posting them to your news feed. You can still take several steps to make sure your photos stand out and attract more attention.

design your photos

When you share images of your products, it is better to be more creative when taking pictures of them. Look for a different angle than usual or you can include another element next to your product.

You can also add text to your photo to draw more attention.

Proper lighting is a must. Whether you’re taking photos indoors or outdoors, consider lighting. Lighting is crucial to telling a story about your product, so make sure you use light correctly.

Also decide if you want to share certain photos in color or simply in black and white. And consider using Instagram filters too.

Choose your filters wisely to make sure you create the right effect on the story you are telling through your images.

include a title

Although a photo is already worth a thousand words, adding a well-written caption can attract more attention from Instagram users. Think of a caption that best describes the image and the story you’d like to convey.

Include a call to action

Including a call to action in your post helps encourage your followers and potential customers to take action. This step is also effective for gaining new followers.

Remember to create a call to action that easily grabs attention and can prompt people to take immediate action as soon as they see your image.

add tags

Hashtags are vital on Instagram, so include several of them on each image you share. Ideally, include three to five hashtags just for each photo you post.

Adding relevant and popular hashtags helps other users easily find your photo. You can even start a branded hashtag campaign that your followers can use in their posts.

Take note of these tips every time you post an image on Instagram and you can be sure to attract more leads and improve your sales in the future.