Basic explanation:
Search engine optimization or mainly called SEO is one of the components of search engine marketing, this is the search engine ranking process to appear in a high position when visitors or users perform a search with specific keywords .
These are the simple steps to follow:
On Page Optimization
1. Assignment of meta tags such as meta title, meta description and meta keywords, these are the most important tags that the search engine reads all the time.
The title meta tag or page title refers to the title at the top of your browsers, this can also be seen in search engine results.
Description meta tag allows you to influence the description of the page(s).
Meta tag keywords are the keywords or phrases in the list that have been targeted for that specific page.
What does this meta tag look like?
Meta tags are placed between the header tags section:
2. The information of a website is its content, place relevant keywords to your content. Take note, the keywords in your content must appear because some search engine is penalizing your website. Content is king for your visitors and also for search engines. I will add Busby SEO Test as a keyword.
Internal links are very important for search engine optimization, always remove broken links or missing page and make sure that search engine bots/spiders can reach all your pages.
Anchor Text is the text you see for on page or off page links, always include your keywords in the anchor text of your internal links, this is very important to inform search engines about your target keywords. destination.
Hidden text is text that matches the background color (same color on both the text and your page background color) and cannot be seen by your normal visitor, NEVER use hidden text tricks for your keywords , because search engines will penalize or may even remove your site from their index or search results!
Basic off-page or off-site SEO tips
This is an off page or website optimization, the most powerful way to change your position in the search engine results pages or SERPs.
The components are:
External links are the most powerful SEO factor; Search engines like Google said: if there are a lot of good sites linking to yours, then you must have good content. This is why they will give you a higher rank.
PageRank or Google PageRank – PR is the quality of the pages that point to your site have more power than quantity. For PageRank checker, you can install it in your browser like Firefox or Internet Explorer at http://toolbar.google.com
The Anchor Text of external links to your pages has the greatest effect on your search engine ranking. If more people link to your site using variations of your keywords in the anchor text, this will give you a powerful boost for those search terms.
Off-Page Content: The content of the pages that link to you is very important for your SEO, the more content they have related to your keywords, the more power those links will get.
Outbound links are the links that have a big effect on your site. Always make sure you are linking to good sites or related sites.
Those are not the final words of my Basic SEO Tips, but I have tried to repost the most important points and most advanced SEO Tips.