Categories of Digital Marketing
A strategy is the foundation of any digital marketing plan. It informs all of the other core elements and will allow you to measure success. Without a digital marketing strategy, your business would be missing out on huge opportunities. People research products and services online before buying, so it’s important to be there when they do. Digital advertising allows you to appear as a top search result or on relevant websites.
Content marketing is a core element of any digital strategy. It involves creating content that attracts and engages your audience and supports your brand. This can be in the form of blog posts, videos, podcasts, emails, infographics and more. The key to successful content marketing is in knowing your audience and providing them with information that answers their questions.
Email marketing may seem old school in a world of instant messaging and Snapchat, but it’s still one of the most effective ways to drive traffic to your website and convert leads. It’s a great way to push seasonal promotions or discounts, as well as nurture your existing customers with new offers and updates.
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Social media marketing is all about creating and distributing social content to drive engagement and increase awareness. This can be in the form of Facebook and Instagram ads, paid social media management and organic posts. The goal of social media marketing is to promote your brand, drive traffic to your website, and ultimately convert leads.
8 Main Categories of Digital Marketing
Pay per click is a type of paid search engine advertising that can be very effective for e-commerce and local businesses. It’s where you bid to rank higher in search results than your competitors and pay only when someone clicks on your ad and is taken to your website.
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Display advertising is a digital marketing tactic that includes things like banner ads, retargeting and programmatic ads (where your ads are booked, analyzed and optimized automatically with the help of algorithms). The key to successful display advertising is in understanding your audience and placing your ads in areas where they will be most likely to see them.
Affiliate marketing is a digital marketing tactic that uses outside parties to promote your products in return for a commission on any sales they drive. This is a popular digital marketing strategy for e-commerce brands, as well as bloggers and content creators.
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In a world of ever-growing societal and environmental challenges, it’s important for businesses to show that they care. This can be done through campaigns that support good causes or by showing how your company values diversity and inclusion. It’s also important to maintain a clear and consistent brand identity across all channels to build trust with your audience.
Know Your Target Audience: Understand your target audience inside out. Conduct thorough market research to identify their demographics, interests, online behaviors, and pain points. This will enable you to create tailored marketing messages and choose the right digital channels to reach and engage your audience effectively.