Why Insurance Agencies Should Create Resource Libraries On Insurance Websites

Your insurance agency likely has many things of value to offer and you probably want to share at least some of these things with potential clients and clients. If so, your agency should consider creating a resource library on the attractive insurance agency website. Website resource libraries provide a great opportunity for businesses, providing a cost-effective platform for sharing information that can attract prospects and improve customer retention.

What is a website resource library?

Think of an insurance agency website resource library as a content center, consisting of documents, templates, resource links, digital tools, FAQs, marketing materials, and other important information. The goal of this insurance content center is to improve the exchange of information with employees, customers and prospects.

Types of content used

There are hundreds of types of content that can be offered in an insurance agency’s website resource library, ranging from best practice recommendations to marketing materials. Let’s go over some of the more traditional types of content that an insurance agency might offer in its library. These include, but are not limited to:

  • Best practices (risk, damage prevention, health compliance, etc.)

  • Blog posts

  • Case studies

  • Claim forms

  • Educational Items

  • Frequent questions

  • Important links to websites

  • Infographics

  • Insurance forms

  • News

  • Product brochures

  • Regulatory updates

  • Social media profiles (and groups)

  • Recorded Videos and Webinars

These are just a few types of content that can be shared with employees, customers, and prospects. A website resource library allows insurance agencies and brokers to decide what content they want to share and helps them organize how they want to share this content.

Improving the organization of your content

Resource libraries help agencies better organize all of their content. In a way, it acts as a forcing function. By creating a central repository, it is faster and easier for employees to locate and add content as they know where to go to find the content, while making it easy to add or publish it. Instead of searching through server folders or visiting multiple pages on your website (assuming the content they need has even been published), employees can find everything quickly, in one easy-to-search digital place. For customer-specific content, or content that contains part of your “secret sauce,” you can request a password, for those specific files, or split your library between the lead (for general content) and customer-accessible content. .

Benefits of a resource library

  • Allow the agency to showcase its expertise.

  • Can be used to expand your brand

  • Easier to find, search and access information

  • Help growers access and share their marketing materials

  • Improved website adherence

  • It can help you grow your volunteer email list

  • Makes it easy to share information on social media

  • Encourage agency employees to produce more quality content.

If your agency has not yet created a resource library on the insurance website, consider adding this initiative to next year’s marketing plan. Those agencies that lack the internal resources to create this library may consider outsourcing this initiative to a competent insurance agency marketing firm.

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