There are certain things about Voi jeans, their inception, the type of company they are, and the quality and type of jeans they offer that not many people know. Read on to discover the history of denim and its transformation into contemporary fashion.

Jeans have been perhaps the oldest comfortable clothing available since mankind discovered comfortable clothing. They say that jeans were developed for miners who had to work in extenuating circumstances and needed clothing that was tough for work and comfortable to wear while working. Jeans have come a long way since then and today they are the beacon of contemporary fashion. At the same time, they have not lost their inherent character: that of being comfortable; a fact that I have affirmed to the point of being repetitive.

Voi Jeans started in the UK in 1988, combining this comfort with design, good looks and a great sense of fashion and bringing you the most exquisite masterpiece in denim you will ever put on your person. Now combine this with a brand that cares about the environment, is transparent in its ethical practices, and interested in customer needs and voila, you have a winner in what your choice of denim clothing should be.

This brand is all about menswear. I agree that women will feel left out a bit, but the extreme focus on one gender is probably the reason for their great designs. This brings the essence of ‘man’ and makes it the most select clothing for all seasons.

Voi has a wide variety of men’s denim clothing at very affordable prices. There are washed and slim fit and anti-fit jeans and also a wide spectrum of colors that gives every man the opportunity to choose his personality type. There is a ‘season release’ of jeans and a set of these washes and fits and colors are combined to produce that season release. In this way, Voi ensures that your clothes are never mundane and that they change as the seasons do.

The biggest symbol of fashion at Voi is its logo: the swirling ‘v’ that has become the symbol of modern fashion around the world. The logo also comes in different colours, so you could have a bright blue or red ‘v’ emblazoned on the back pockets which will make you feel the power of the brand. It’s bright, it’s bold, and it’s out there.

Voi currently has three types of looks. First there are what are called ‘Voi Aviators’ which have a low waist line and therefore low dropped back pockets. Secondly, it is called ‘Chinos’, which is the classic jean design and gives a very balanced casual and formal look to the wearer. Third is ‘Drew’, which is the rock star jean look so popular among the youth. In general, you find everything you want with your jeans. No wonder whoever comes to Voi can never leave (or even try to)!