The competition between car brands is incessant. While Hyundai has close competition from Maruti, these brands have other rivals that tend to capture the more expensive car segments, Toyota and Honda. While you may not find a Toyota car released to compete with the Eon, you will certainly find it fighting for the space between mid-segment and upper-segment cars.
Every year there is much anticipation about what car brands are going to launch to tempt the Indian customer. Will the focus be on luxury features or on fuel efficiency and power? How well will these factors balance? The game of suspense and anticipation continues. As a new year looms, take a look at what Honda and Toyota have in store for the Indian market.
Upcoming Toyota launches in 2013
The focus of this car brand will be on mid-segment cars. From minivans to sports utility vehicles to mid-size sedans. This brand will stick with its well-chosen segments and provide your competitors with something to think about. With the Maruti Ertiga or Nissan Evalia creating the MPV segment in India, Toyota plans to capture some space in this segment with Toyota Avanza. Its appearance will be similar to that of Innova but will be shorter in length and width. It will also be priced at around 7 lakes. Toyota Rush will be a new-looking compact SUV for those who are bored with Innova. The Vios will try to fill the gap in the intermediate sedan segment between the Etios and the Altis. For the super luxury segment, the Lexus will be revamped and launched with international standards and features. This luxury segment car will be priced close to 20 lakes.
Honda Car Launch for 2013
Honda car launches for next year will reflect a change in strategies the company is implementing specifically for the Indian market. While some want to compete head-on, others want to capture falling market share. For Honda cars that have a high power rating and low fuel efficiency, the stress would be to capture the differential in gasoline and diesel prices. Therefore, Honda would launch the Brio diesel and the Honda City diesel to allow customers more options to have a powerful car that wouldn’t pinch the pocket so much. The Brio Sedan will also be launched, as well as the facelifts to be delivered to the Accord and CRV.
Comparing Honda and Toyota launches in 2013
No direct competition between the two brands is being planned, as their approach remains different for next year. While Toyota will focus primarily on the MPV and SUV segment, Honda will focus on increasing sales of its hatchbacks and making its cars easier on your wallet to drive.