Tips for writing the best real estate listings for sale by owner

The property listing is your chance to create a great first impression and get the potential buyer to contact you for more information. When planning the sale of a private property, it is vitally important that you spend some time thinking about the wording of your real estate advertisement.

Writing a real estate listing for sale by owner can be difficult, even though most posts have a strict word limit. There are several important things to say and a few tips to help you make your real estate ad copy more exciting.

A cool and catchy title
Most people interested in real estate for sale take a look at the title of the ad and the accompanying photographs. These are the two factors that will often determine whether a person will continue reading.

Work on an attractive and descriptive title. You should mention the location of the property for sale by owner, the size, the price and the most important characteristics of the house. Squeezing so much information into a title can seem like a big challenge. Do a little brainstorming and write down your ideas. You can refine the most promising titles after putting all your possibilities on paper.

Make it very specific
The lack of specifics will instantly kill potential property buyers’ interest. Do your best to include enough descriptive information in your ad.

Refrain from saying that the house has a modern and beautifully designed bathroom. Say what makes the bathroom modern: is there a water massage system in the bathtub? Did you install taps that reduce water consumption? These details make a difference in the world.

Avoid the cliché of the real estate ad
Review various real estate listings. You will see a series of repeated phrases on most of the ad lists. These real estate ad clichés are very dangerous. They make your ad boring and very similar to everything the market has to offer.

Clichés are safe and easy, but they will never give your real estate for sale from the owner the attention it deserves.

Some of the most common advertising cliches include Hidden Gem, Conveniently Located, Original Interior Design, Vibrant, Spectacular, Amazing View, Modern, Easy Access, Majestic, Stunning, Newly Renovated, and Special Offer.

Write a little about the neighborhood
As a homeowner and seller of private property, you have one great advantage over the realtor or broker – you know the property and the neighborhood by heart. Use that knowledge to create the perfect real estate listing.

Adding a sentence or two about the neighborhood will help paint a complete picture. Get the reader interested. What makes the neighborhood special and worth moving to? Mention these interesting details towards the end of the list.

Encourage potential buyers to ask more questions
Finally, encourage potential buyers to contact you and get their questions answered.

Provide some communication options. Instant messaging, email, and calls are the most popular possibilities. Every potential buyer has a preferred communication method, so you should have a few options available.

The perfect list of private property sales is difficult to create. See what the competition is doing, but do your best to keep your text original and up-to-date. Please provide details and be as descriptive as possible. Spending some time writing a home list that stands out can help you sell your home faster. The results are worth the effort.

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