Event organizers face a lot of problems these days. Before the emergence of the Internet, people did not have the concept of social media platforms or online promotion of events and activities. However, with the Internet and the rapid popularity of social media tools, businesses now face a difficult challenge in merging traditional marketing strategies with more advanced online promotional tactics. Furthermore, the current global recession has led many organizations to seriously consider various cost reduction measures to manage administration on a limited budget.
Let’s now look at the most common problems in event creation and management, regardless of their size and complexity.
The basic problem of organizing an event is the budget. Event organizers must take into account the amount of money required to reserve and decorate the venue, print invitation letters on paper, send them to the respective guests, manage the show menu, to name a few. In addition, there is a pressing need to hire additional staff to manage the general administration before, during and even after the program ends.
Drop in attendance at the event
With the current global economic crisis, people are reluctant to attend corporate meetings and trade shows. Therefore, many organizers are not selling their entire event ticket inventory or are not maximizing registration despite doing their best to make the event a success.
Marketing and promotion aspect
Organizing an event is as important as marketing it. The organizers have to give their 100% in promoting meetings, conferences, etc. so that potential attendees are aware of such events. Only then can the possibilities for full event attendance and ticket sales be developed.
Conference or meeting management issues
It is almost impossible for a single person to manage the logistics of a conference or meeting for your attendees and guests. Therefore, it is envisaged that companies hire external temporary personnel to be in charge of these processes. It takes a long time to find suitable personnel for these temporary roles and make them understand the workflow system within the organization’s administration.
Social media integration
People no longer use social media websites for purely personal reasons, but instead use Facebook, Twitter, MySpace, etc. to meet urgent business needs and goals. Meeting or seminar planners therefore need to focus on this area to expand their reach beyond geographic borders.
To address these growing issues and manage events effectively, organizers are seen as needing the help of various types of online event management solutions. These solutions are cost-effective and are said to be extremely easy to use and save time. Online event management software / solutions come integrated with a wide range of tools such as registration, payment management, communication and marketing to help an organization run any type of event seamlessly.